Marketing • AI • Growth

Turning strategy into real results.

I help companies turn growth priorities into programs that get launched, adopted and measured.

I step in when an important initiative needs senior strategy and hands-on execution. I connect marketing, go-to-market, partnerships, sales enablement and AI to move the work from idea to impact.

Blythe Wildridge
$26M
Revenue responsibility across B2B, B2B2C + B2C
14%
Revenue lift from targeted campaigns
12%
Increase in marketing productivity
Through AI adoption + implementation
$1.5M
Marketing budget managed · 10% under budget
Marketing solutions

I connect marketing, sales and AI to turn strategy into measurable growth.

Senior strategy and hands-on execution across three areas where companies need momentum.

Case studies

From strategy to measurable impact.

Rubi™ AI study partner in the XCEL learning experienceRubi™ AI mobile experience
Product marketing + GTM

Turning a new AI capability into a market-ready customer experience.

THE CHALLENGE

Take Rubi™ from concept to market in two weeks while shaping the strategy from the beginning and preparing every customer-facing team for launch.

THE SOLUTION

Led strategy through launch in two weeks, aligning Sales, CSMs, CSRs and Operations with the story, tools and support needed to bring Rubi™ to market.

THE IMPACT
2 weeksTesting to market
85%Customer satisfaction
87%Return usage
SUPPORTING ASSETS
Product landing page ↗ Launch video ↗ Product demo Sales + client enablement
DEMAND + PIPELINE ENGINE
01
REACH Find the right buyers ABM · Paid · Search · Partners
02
ENGAGE Create a reason to respond Content · Events · Campaigns
03
CONVERT Turn interest into opportunity Nurture · Demos · Sales activation
04
ADVANCE Help sales move deals forward Messaging · Decks · Account support
BUSINESS OUTCOME Qualified demand → Pipeline → Revenue
BUILT WITH
◎Sales
✦SMEs
◇Product
◌Partners
⌁Leadership
Demand + revenue marketing

Turning marketing programs into measurable pipeline.

THE CHALLENGE

Build repeatable demand across multiple technology, managed services and partner priorities, each with different audiences, offers and sales motions.

THE SOLUTION

Built an integrated demand and pipeline engine across campaigns, content, events, partners and sales, aligned around the same buyers and revenue goals.

THE IMPACT
$10–15MDirectly attributed pipeline annually
500+Quality leads annually
$100M+Partner-sourced pipeline
AI-POWEREDRevenue
Engine
Sales + Marketing
Account IntelligenceTop accounts · prospect research
Market IntelligenceCompetitors · state updates
Seller ExecutionProspecting · planning · outreach
Content at ScaleBranded content · thought leadership
Reporting + InsightsAutomated reporting · weekly insights
Workflow AutomationRoutine tasks · reusable skills
AI strategy + revenue enablement

Building AI into the way sales and marketing work.

THE CHALLENGE

Turn AI into practical workflows that sales and marketing teams can actually use and adopt.

THE SOLUTION

Built practical AI workflows and reusable tools that made research, prospecting, reporting, competitive intelligence and content faster for sales and marketing.

THE IMPACT
30+Team members enabled
12%Increase in marketing productivity
9%Increase in sales revenue
SUPPORTING ASSETS
AI playbookSkill libraryReporting workflows Account intelligence workflowsTeam training
Internal work. Examples available in a private walkthrough.
AI adoption + implementation•Go-to-market strategy•Demand generation•Sales enablement•Product marketing•Promotions + campaigns•Executive strategy• AI adoption + implementation•Go-to-market strategy•Demand generation•Sales enablement•Product marketing•Promotions + campaigns•Executive strategy•
About

Senior strategy. Hands-on execution.

My background spans product and services marketing, growth, partnerships, sales and AI adoption. I’ve worked from the customer and sales side through to owning growth strategy, launches, partner programs and cross-functional implementation.

Full experience on LinkedIn ↗
CurrentProduct Marketing Manager, Insurance
Colibri Group | XCEL
PreviouslyMarketing Manager, Partnerships & IT Managed Services
Resultant
Recognition2024 Google Partner All-Star, Marketing
CredentialsProduct Marketing Certified: Core · 6sense Next-Gen Marketing

Have a project in mind?

Tell me what needs to move. I can help shape the strategy and get the work into market.

Let’s Connect →